Saturday, December 5, 2009

Suggestion for the title

How about adapting the "Guns, Germs and Steel" title.

Jared Diamond, author of Guns, Germs and Steel, famously wrote about the differences across civilizations from the point of view of their different access to technologies.

A brief slice of the book, Guns (weapons), Germs (resistance) and Steel (industrial era tools), were the three key technologies that enabled the European conquistadores to defeat the native Americans.

What I'm getting at is something similar. Take a brief slice of our chapter, and use 3 key ingredients for an innovation climate as our title. So, something like "intrinsic motivation, openness and diversity" but more sticky and sexy. Any ideas?!

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